Educators at Lululemon Athletica do just that! They educate! Their main role is to effectively educate our guests on the fabrics, features, fit and function of our product, our culture and the communities we belong to. Our goal is to have guests leave our stores having learned something, rather than having purchased something. By educating guests we empower them to make decisions for themselves based on the facts that we offer them. The guesswork is taken out of shopping for customers, and a 'Wow! It's You!' guest experience is created, leaving customers with the knowledge to educate others on behalf of Lululemon Athletica. Authentic conversations are key to delivering the ultimate guest experience by relaying your experiences with Lululemon products to the guest. This is truly the most important role in our company and we rely on our educators to authentically share our culture and brand with their community.